|CALIFORNIA COASTAL CLEAN-UP
|Keep California Beautiful believes in the power of individuals to make positive change for the betterment of their communities. KCB and its partnerships mobilize thousands of volunteers to participate in recycling, cleanup and beautification events statewide. Year round, KCB provides trash and recycling bags, seeds, hand sanitizer, gloves and donated incentives to volunteers. During the three month long Great American CleanupTM (GAC), KCB supports approximately 200 communities.Keep California Beautiful serves California’s citizens, communities, government agencies, and businesses by participating on a Statewide Anti-Litter Interagency Task Force, Statewide Illegal Dumping and Enforcement Task Force, and National Marine Debris Task Force. These partnerships provide many necessary resources- such as heavy equipment, trash hauling, and people power- though in-kind donations. The comprehensive approach includes local involvement and support at every stage of a cleanup. We also emphasize the crucial next steps that help ensure that cleaned areas stay clean.