Camp Pendleton

Camp Pendleton

Keep California Beautiful Partnership and Campus Sustainability Program

Recognition of Marine Corps Base Camp Pendleton

Keep California Beautiful (KCB) is a 501(c)3 designated non-profit dedicated to litter and marine debris prevention, alternative waste management, beautification, community networking, and outreach.

KCB functions as an umbrella organization that initiates and networks local affiliates in communities across California. The mission of KCB is to ignite individuals, state and local government, community, and corporate responsibility, through strategic initiatives and volunteer action, to preserve and protect California’s beautiful resources for generations to come.

Our core value is to recognize the efforts of one result in the power of many. Our guiding goal is to educate to inspire action. KCB is the state affiliate of the national organization Keep America Beautiful.

The KCB Partnership and Campus Sustainability Program (CSP) recognizes the outstanding work of military bases, colleges/universities, local government, and other institutions in sustainability-related to litter and waste elimination and encourages new ways of assessing efforts. The initiative promotes the implementation of local service projects and recognizes leaders in their respective communities. The goals of the program are to engage, educate and inspire environmental and community stewards.

Keep California Beautiful Military Partner


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Camp Pendleton Photos


Keep California Beautiful is a non-profit organization dedicated to alternative waste management, beautification, community networking and outreach.

KCB additionally functions as an umbrella organization that initiates and networks local affiliates in communities across California.

Keep California Beautiful (KCB) Vision Statement:

California – The most beautiful and cleanest state in the nation.

KCB Mission:

Working to ignite individuals, state and local government, community, and corporate responsibility through strategic initiatives and volunteer action to preserve and protect California’s beautiful resources for generations to come.

KCB Core Values: “Efforts of One Results in the Power of Many” 

Personal Responsibility, Leadership, Education, and Volunteering: all leading to environmental awareness and action that will sustain our state’s natural environment.

Three Guiding Principles

1. Education:

The organization focuses on educating all ages of the public on littler prevention, natural resources, programs & tools to support alternative waste management, and legislation to support positive progress.

2. Efforts:

KCB promote volunteer efforts and networks individuals as well as organizations to better achieve goals within different communities.

“The Efforts of One Result in the Power of Many”

3. Endorse Enforcement:

Supporting and endorsing progressive legislation on alternative waste management and beautification is one aspect of achieving KCB goals that is vital to success. – consequences and legislation to support positive progress

Keep Bakersfield Beautiful

Ray Scott, Keep California Beautiful

2019 CAP National Award

K-12 Award Ray Scott, Christine Flowers, Bob Hollis

Our Goals: Educate and Communicate to Inspire Action

KCB annually provides resources and support to more than 200 California communities, focusing on cleanup, beautification and enhancement projects. Every Spring the Great American CleanupTM (GAC) is held. Additionally, since the inception of the organization in 1991, KCB and its partner programs have sponsored over 14,372 events involving over 855,958 volunteers, and have collected over 26,238,000 pounds of litter and trash from California’s highways, public lands, waterways and beaches.

During the 2012 Keep America Beautiful Great American CleanupTM our Keep California Beautiful and local affiliates organized over 1,967 events and contributed over 163,726 volunteer hours; removing over 2,116,536 pounds of litter and debris from California’s environment along 1,953 miles of streets and trails and roads.

Keep California Beautiful’s efforts to organize and network caring individuals and organizations provides an outlet for cleanup and beautification.

Donate to KCB

Please consider donating to Keep California Beautiful, a 501c3 non-profit organization. Making a tax-deductible contribution to KCB allows for our organization to continue recycling, preventing litter, educating the public, supporting alternative waste management, and many other community building activities. 

Please Donate by sending a check directly to our office (address below). Please make check payable to Keep California Beautiful.

Keep California Beautiful
8665 S. Union Ave
Bakersfield, CA 93307

Every Dollar Matters, Every Student Matters.

Use the form below to make a contribution of any amount from $1 to $1,000.

Thank you so much! Your contribution does make a difference!

Contact KCB

  • This field is for validation purposes and should be left unchanged.

Clean California

Caltrans Clean California

Keep California Beautiful believes that youth engagement is essential in protecting the environment and has lasting influences on their friends and families. As more youth understand the impacts of litter on the environment and their communities, they will develop leadership skills toward community stewardship. Cleanups are valuable but more importantly, the lessons learned from examining the items littered will help change littering behaviors. By planting and caring for trees and native plants and the community environment, we will preserve and create the world of tomorrow.

We are proud to offer these educational resources.

Clean California Multimedia K-12 Contest

K-12 Multimedia Contest

Grand Prize Sponsored by Busch Systems

Top Ten Littered Items Game

Top Ten Littered Items Matching Game Top Ten Litter Tiles Printer Format _________________________________ Clean California Activity Book Project Learning Tree Resources Keep Pennsylvania Beautiful Keep Louisiana Beautiful Foundation for Environmental Education Waste in Place

Environmental App

The KCB Environmental App can be customized for Litter Mapping or Citizen Science projects.

K-12 School Litter Survey Map



The KCB Campus Sustainability Program

The Campus Sustainability Program, open to all 2 and 4 year universities and colleges, and business campuses, provides an opportunity to recognize existing campus efforts to reduce and eliminate waste, improve and enhance beautification and document community volunteer initiatives to end littering, improve waste reduction and beautify campuses. The program is designed to raise awareness about the environment through activities of each school’s choosing. KCB believes that the knowledge and experience obtained in college shapes not only the future of students, but of the world as well. Ideas and practices adopted in the collegiate setting continue well past graduation. To encourage and support environmental stewardship, KCB has begun partnering with universities to teach students about the role that sustainable practices have in creating a positive future for California.

Why Should A Campus Join?

Campuses will benefit by utilizing Keep California Beautiful programs to:

  • Recognize 2 and 4 year public and private colleges and universities as program partners,
  • Augment existing sustainability efforts,
  • Influence attitudes and behaviors regarding individual environmental responsibility,
  • Help enhance quality of life through an improved physical environment,
  • Encourage students and faculty to engage in meaningful activities that help create sustainable environments not only on campus but in their local community,
  • Improve ties with the community
  • Connect statewide and nationally with our partner Keep America Beautiful,
  • Participate in national public-private partnership programs like the Great American Clean Up, RecycleMania and America Recycles Day,
  • Become eligible for Affiliate grant programs.

Cal State University Sacramento Litter Survey Map

For More Information On Campus Sustainability Program Contact:

Cecile Carson 
Co-lead  Consultant
Mobile: 940.230.6035
[email protected]


Keep America Beautiful California National Award Winners

Keep America Beautiful® conducts two significant awards programs — the Vision for America Award, honoring corporate social responsibility among America’s leading corporations and considered among the most prestigious industry recognition, and our National Awards program, which celebrates achievements by Keep America Beautiful affiliates, individuals, and other community organizations.

National Awards

The Keep America Beautiful National Awards program recognizes the best of the best among our network of community-based affiliates, leading corporate partners, and individual volunteers across the country who have committed to delivering cleaner, greener, and more beautiful communities.


Keep American Beautiful National Awards
Keep American Beautiful National Awards
Keep American Beautiful National Awards - Riverside

KCB Awards, Grants, and Press Releases

K-12 Award Ray Scott, Christine Flowers, Bob Hollis

Kepp America Beautiful Award Winner

Endorsers and Promotional Partners

Caltrans Logo



Keep California Beautiful partners with communities to create locally-based programs to eliminate litter, reduce waste, and beautify their environment. No two community partners are the same in organizational structure or budget, but partners share the same commitment to making California a cleaner place while protecting and promoting the state’s beauty.  Becoming a KCB Partner means a commitment from residents, businesses, and civic leaders to work together to identify local concerns and address those concerns. Thanks to the efforts of KCB, its sponsors, and a growing network of affiliates, residents are action to engage, energize, and educate others to care for their communities.


  • IN-KIND DONATIONS – KCB partnerships with corporate and business partners, state agencies, other nonprofits, including Keep America Beautiful, help us provide partner-only resources.
  • NETWORKING OPPORTUNITIES – Quarterly meetings and partner news sharing the resources, knowledge, and experience of other KCB partners who will help your local efforts grow. 
  • TRAINING and RESEARCH – Training on specific topics and opportunities to participate in research on litter, recycling, and related issues of interest to affiliates is available. The KCB Executive Team is available by phone or email to offer one-on-one assistance or share opportunities and provide support. 
  • RECOGNITION – KCB recognizes innovation by providing positive reinforcement and public recognition for achievement. As the network grows, specific partner-only awards will be presented during a KCB recognition event.



  • Must have a Letter of Support from a government official or a third party Letter of Support from a nonprofit organization, university, community group, business group, or local governmental entity agreeing to “endorse” the KCB Partner
  • Must have an existing group/committee or form a group/committee to provide leadership and direction for programs and events
  • Select a chairperson or have a designated government or nonprofit staff member to serve as the partner director and be the primary contact person.
  • Pay on-time $200 application fee
  • Pay a $200 partner fee by August 1st each year
  • Adopt the endorsed logo provided by KCB
  • Implement a work plan that includes beautification, litter reduction, or waste reduction initiative each year. Goal to implement three initiatives each year. Endorsed initiatives include:
    • K-12 Recycling Challenge
    • KCB Environmental App (measure litter issues)
    • KCB Environmental Schools
    • KCB Campus Sustainability Program
    • KCB Earth Day Celebration
    • Caltrans Adopt-a-Highway
    • Arbor Day 
    • International Coastal Cleanup
    • Great American Cleanup
    • America Recycles Day
    • Cigarette Litter Prevention Program
  • Must submit an online outcomes report by August 1st each year (Year June 1-July 31)
  • Participate in at least two of the four partner support conference calls throughout the year or one call and attend either the KCB Earth Day Event or joint CRRA Conference meeting.
  • After two years of successful progress, a KCB Partner is eligible to apply for Keep America Beautiful affiliate certification with KCB’s recommendation.


STEP ONE: Complete and submit the online  Application Form (below) to establish your organization as a provisional partner. Applicants will receive an email notification from KCB confirming provisional status.  Organizations can take as long as 60 days to complete the steps and call upon KCB staff to help with any part of the process.

STEP TWO: Determine your organization’s structure and (if applicable) board membership.

STEP THREE: Prepare your organization’s mission statement.

STEP FOUR: Prepare your bylaws or the guidelines or ordinance, or resolution that created your organization.

STEP FIVE: Establish funding sources (maybe in-kind) and a budget.

*Steps 2-5 must be completed within 60 days of step 1, or you will have to resubmit your application.

KCB Application


Keep California Beautiful assists partners to develop Keep America Beautiful local affiliation. With KCB assistance, your community can better develop a local alternative waste management and beautification program. We help guide organizations, foster cooperation, motivate individuals, and lay the groundwork to achieve a Keep America Beautiful Certification as an affiliate. Certification provides networking opportunities where affiliates can participate in the annual National conference, regular training seminars, and opportunities to receive national awards. To see affiliates in the national network, you can check out the Keep America Beautiful Network Find an Affiliate page.


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