Mission and Vision
Keep California Beautiful (KCB) Vision Statement:
California – The most beautiful and cleanest state in the nation.
Working to ignite individuals, state and local government, community, and corporate responsibility through strategic initiatives and volunteer action to preserve and protect California’s beautiful resources for generations to come.
Personal Responsibility, Leadership, Education, and Volunteering: all leading to environmental awareness and action that will sustain our state’s natural environment.
Three Guiding Principles:
The organization focuses on educating all ages of the public on littler prevention, natural resources, programs & tools to support alternative waste management, and legislation to support positive progress.
KCB promote volunteer efforts and networks individuals as well as organizations to better achieve goals within different communities.
3. Endorse Enforcement:
Supporting and endorsing progressive legislation on alternative waste management and beautification is one aspect of achieving KCB goals that is vital to success. – consequences and legislation to support positive progress
Our Goals: Educate and Communicate to Inspire Action
KCB annually provides resources and support to more than 200 California communities, focusing on cleanup, beautification and enhancement projects. Every Spring the Great American CleanupTM (GAC) is held. Additionally, since the inception of the organization in 1991, KCB and its partner programs have sponsored over 14,372 events involving over 855,958 volunteers, and have collected over 26,238,000 pounds of litter and trash from California’s highways, public lands, waterways and beaches.
During the 2012 Keep America Beautiful Great American CleanupTM our Keep California Beautiful and local affiliates organized over 1,967 events and contributed over 163,726 volunteer hours; removing over 2,116,536 pounds of litter and debris from California’s environment along 1,953 miles of streets and trails and roads.
Keep California Beautiful’s efforts to organize and network caring individuals and organizations provides an outlet for cleanup and beautification.